August 2024
Beginner
250 pages
7h 21m
English
Porter argued that there are only three general strategies for achieving higher-than-average performance. You can be the cost leader through efficiency. You can develop unique products or services that are differentiated. Or you can focus on niche markets.
Porter’s generic strategies
Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc. from Porter, M. E., Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, 1985. Copyright © 1985 by Porter, M. E. All rights reserved.
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