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The Strategy Book, 4th Edition
book

The Strategy Book, 4th Edition

by Max Mckeown
August 2024
Beginner
250 pages
7h 21m
English
FT Publishing International
Content preview from The Strategy Book, 4th Edition

Porter’s generic strategies

Porter argued that there are only three general strategies for achieving higher-than-average performance. You can be the cost leader through efficiency. You can develop unique products or services that are differentiated. Or you can focus on niche markets.

A diagram represents Porter's Generic Strategies.

Porter’s generic strategies

Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc. from Porter, M. E., Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, 1985. Copyright © 1985 by Porter, M. E. All rights reserved.

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Publisher Resources

ISBN: 9781292734712