August 2024
Beginner
250 pages
7h 21m
English
Successful strategy is often about reacting to events. Planning only takes you so far because you don’t know what will happen in the future – you can only guess. The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy.
Frequency: Every problem, every opportunity!Key participants: First, you, then everyone.
Young Ingvar Kamprad used unexpected cash from his father – a gift for good exam results – to found IKEA. He lived near furniture makers so reacted by selling furniture. He reacted to a boycott from local rivals by producing his own furniture. His first designer reacted to not being able to fit a table in a car by creating the first flat-pack. He reacted to ...
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