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The Strategy Book, 4th Edition
book

The Strategy Book, 4th Edition

by Max Mckeown
August 2024
Beginner
250 pages
7h 21m
English
FT Publishing International
Content preview from The Strategy Book, 4th Edition

Making strategic decisions and choices

Your company is a collection of decisions. You have to choose your market. You need to decide on your products. Every part of the business is the result of actions, and all those actions have decisions attached to them. Strategy is about decisions.

Frequency: Depends on the decisions.Key participants: Leadership first.

Coca-Cola today is the result of every decision it has ever made. In the nineteenth century, its founder decided to develop a non-alcoholic drink in response to anti-alcohol laws. He claimed it was a medicine that cured many diseases. In 1887, he decided to sell his company to a group including Asa Griggs Candler, who turned out to be a marketing genius. Candler made the decision to run ...

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Publisher Resources

ISBN: 9781292734712