Strategists can get so interested in everything that they forget to make it clear what strategy is and – just as important – what questions strategy answers. There are some benefits from being mysterious but it’s more powerful to make sure people know what strategy does. It’s even more powerful if you use the questions to shape your own thinking.
Shaping the future with fundamental questions
How to use
There are five basic questions that strategy tries to answer. Strategy is deliberately trying to shape the future by asking these questions.
Get the five questions clear in your head. Use these questions ...
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