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The Strategy Book, 4th Edition
book

The Strategy Book, 4th Edition

by Max Mckeown
August 2024
Beginner
250 pages
7h 21m
English
FT Publishing International
Content preview from The Strategy Book, 4th Edition

The basic (powerful) strategy questions

Strategists can get so interested in everything that they forget to make it clear what strategy is and – just as important – what questions strategy answers. There are some benefits from being mysterious but it’s more powerful to make sure people know what strategy does. It’s even more powerful if you use the questions to shape your own thinking.

An illustration depicts the five questions a strategy tries to answer. The questions are as follows. Where are we. How shall we measure progress. How should changes be made. What changes have to be made. Where do we want to go.

Shaping the future with fundamental questions

How to use

There are five basic questions that strategy tries to answer. Strategy is deliberately trying to shape the future by asking these questions.

Get the five questions clear in your head. Use these questions ...

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Publisher Resources

ISBN: 9781292734712