An important benefit of strategy can be helping to focus and motivate people’s individual efforts. This model examines how much strategy orients the thinking and actions of an organisation. It also explores how well it animates and engages people.
Cummings and Wilson’s orientation and animation model
Source: Adapted from Cummings, S. and Wilson, D., Images of Strategy, Wiley-Blackwell, 2003
How to use
Consider to what extent people in the current organisation are animated (or motivated). Is morale high? Are people working hard and creatively? Then consider how effectively the current strategy ...
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