August 2024
Beginner
250 pages
7h 21m
English
Content preview from The Strategy Book, 4th Edition
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Looking for advantages
Following the rules of your industry will only get you so far. If you keep making products or delivering services just like all your competitors at a price that customers will pay then that’s something. But for a creative strategist that isn’t enough. You want to find an edge, a competitive advantage that will allow you to make more profit, and grow your business.
Frequency: Formal quarterly, informal continually.Key participants: You and your organisation.
Aldi, the global supermarket from Germany, believes everything can be cheaper, simpler and better. And it acts rigorously on its beliefs – what it calls asceticism – by making things cheaper, simpler and better. It sells its own brands wherever possible rather than ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.