Understanding what can go wrong
There are lots of things that can go wrong with your strategy. You may have picked the wrong positioning, product or combination of cost, differentiation or focus. Just as often, the path from strategy as an idea doesn’t succeed in becoming strategy as a reality.
Frequency: Understand once and then review.Key participants: You and your team.
For over sixty years, Shell have used scenario analysis – borrowed from military war games – to prepare leaders intellectually (and practically) for what could go wrong. Some knew that fossil fuel use would lead to a climate emergency but chose to focus on how to avoid anything going wrong for the popularity of fossil fuel rather than warning the world.
Environmental campaigners ...
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