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The Strategy Book, 4th Edition
book

The Strategy Book, 4th Edition

by Max Mckeown
August 2024
Beginner
250 pages
7h 21m
English
FT Publishing International
Content preview from The Strategy Book, 4th Edition

Seeing the big picture

Strategists think about the big picture. They consider more than the list of things to do, or the production schedule, or the plan for the next few months. Strategists are interested in the long term – what’s going to happen in a year, decade and century. They are also interested in things that are happening outside of their company, country and industry.

Frequency: Regularly. Take some time out.Key participants: You and your boss.

The idea for Twitter came from a big-picture brainstorming day. Employees from a podcasting company spent time thinking about how to survive faced with tough competition from Apple. One came up with an idea for a service that would allow users to broadcast their text messages. Seeing the big ...

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Publisher Resources

ISBN: 9781292734712