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The Strategy Book, 4th Edition
book

The Strategy Book, 4th Edition

by Max Mckeown
August 2024
Beginner
250 pages
7h 21m
English
FT Publishing International
Content preview from The Strategy Book, 4th Edition

Managing your strategy process

Strategy is not really a solo sport – even if you’re the CEO. At its most effective, it involves people and knowledge at all levels, inside and outside the organisation. Part of this is organising strategy creation, measurement and implementation in clever ways that work.

Frequency: Monthly and annually.Key participants: You and your organisation.

The tenth CEO of GE wanted the company to grow organically. Unfortunately, he tried to do it with vague optimism and an expensive, complex marketing layer that created a theatre of fake success. Strategy became a fairy story, rather than a practical way for bringing good things to life.

The eleventh CEO of GE inherited $150 billion in debt and proceeded to tell everyone ...

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Publisher Resources

ISBN: 9781292734712