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The Strategy Book, 4th Edition
book

The Strategy Book, 4th Edition

by Max Mckeown
August 2024
Beginner
250 pages
7h 21m
English
FT Publishing International
Content preview from The Strategy Book, 4th Edition

Finding position, intention and direction

It’s important to know the answers to several questions: Where are you going to compete in relation to your competitors? What do you intend achieving as a part of the bigger picture? And from where you are, what direction do you want to follow, and at what speed?

Frequency: Annually with regular review.Key participants: Top team with organisation.

Apple was in decline. It was bereft of ideas and confused about its position in the market. It was building grey, ugly computers and trying to sell them at twice the price of Windows PCs. Steve Jobs returned and that helped. But it was only after the serendipitous success of the iPod that Apple was able to really develop its distinctive strategic position ...

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Publisher Resources

ISBN: 9781292734712