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The Strategy Book, 4th Edition
book

The Strategy Book, 4th Edition

by Max Mckeown
August 2024
Beginner
250 pages
7h 21m
English
FT Publishing International
Content preview from The Strategy Book, 4th Edition

Saving your company from failure

Organisations fail. But they don’t have to. Clever strategy can play a big part in preventing failure. It can also make a valuable contribution to turning the company around when it is in danger. And strategy can also make you smart enough to know that failure must be faced and overcome many times. Saving your company from failure is business as usual.

Frequency: Regularly.Key participants: Top management teams first.

Ford was facing failure. It revealed the largest loss in corporate history. Low profit margins. Debts so huge that its credit ratings reached junk status. The company announced that it would not return to overall profit for another five years.

The new CEO had successfully turned around Boeing ...

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Publisher Resources

ISBN: 9781292734712