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The Strategy Book, 4th Edition
book

The Strategy Book, 4th Edition

by Max Mckeown
August 2024
Beginner
250 pages
7h 21m
English
FT Publishing International
Content preview from The Strategy Book, 4th Edition

Johnson’s white space model

There are ideas that you will create during the strategy process that do not lead to action. Sometimes this is because the idea is not a good fit for the organisation. Other times it’s because the idea is not a good fit for your existing customers. Are these ideas wasted?

A 2 by 2 matrix represents the Johnson's whitespace model.

Johnson’s white space model

Source: Adapted from Johnson, M. W., Seizing the White Space: Business model innovation for growth and renewal, Harvard Business School Publishing, 2010

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Publisher Resources

ISBN: 9781292734712