August 2024
Beginner
250 pages
7h 21m
English
There are ideas that you will create during the strategy process that do not lead to action. Sometimes this is because the idea is not a good fit for the organisation. Other times it’s because the idea is not a good fit for your existing customers. Are these ideas wasted?
Johnson’s white space model
Source: Adapted from Johnson, M. W., Seizing the White Space: Business model innovation for growth and renewal, Harvard Business School Publishing, 2010
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