The Boston Consulting Group (BCG) growth share matrix
It can be difficult to prioritise focus on specific markets and products. The product portfolio matrix organises products by market growth and market share. You can then target investment in products that best support the strategy and objectives of the organisation. Use with creativity and caution, as it is often more dangerous than helpful.
A 2 by 2 matrix with axes labelled as follows. The rows represent the market ...
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