It’s easy to think that the only worthwhile markets are the people with the most money. Lots of businesses make that mistake. They move ever higher, looking for customers with the famous ‘high net worth’ and ignore much bigger total opportunities.
Prahalad and Hart’s bottom of the pyramid model
Source: Adapted from Prahalad, C. K., The Fortune at the Bottom of the Pyramid, Pearson Education Ltd, 2010
The purchasing power in U S dollars is indicated along the left side of the pyramid ranging from less than 1.5 k to greater than 20 k U S Ds. The population for the section are indicated ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
