Creation of strategy does not happen in a vacuum. It happens in an environment that can be stable or dynamic. It’s worth knowing what kind of industry you are facing. And it’s also valuable to know what kind of organisation you are dealing with.
Burgelman’s strategy dynamics model
Source: Adapted from Robert A. Burgelman
The model explores the relationship between a company's strategic choices and the changing environment within which it operates. The rows are labelled Environment, with two possible states, rule abiding and rule changing. The columns are labelled Company, with two possible ...
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