
CHAPTER 1
䉱
The Naked Truth
‘‘The good I stand on is my truth and honesty.’’
—W
ILLIAM
S
HAKESPEARE
, H
ENRY
VIII
WORLDCOM. ENRON. DOZENS OF DOT-COMS. TYCO. ARTHUR
Andersen. Adelphia. AOL TimeWarner. The 2002 Crisis of Eth-
ics in Business USA sent us all reeling with shocking revelations
of dishonesty, manipulation, and silent complicity. The really
bad news was the cost of this dishonesty to the U.S. economy,
which ran into trillions of dollars. In addition, it diminished the
faith the rest of the world has in the way we do business. Clearly,
dishonesty does not pay.
We will show you that honesty does pay and that creating a
culture of straight talk and integrity ...