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Absolute Honesty
book

Absolute Honesty

by Larry Johnson, Bob Phillips
June 2003
Beginner content levelBeginner
288 pages
8h 15m
English
AMACOM
Content preview from Absolute Honesty
208 THE SIX LAWS OF ABSOLUTE HONESTY
FOCUS ON WHATS IMPORTANT
We are reminded of a story told by marketing expert Thom Win-
ninger.
5
Early in his career, Thom helped McDonald’s with its mar-
keting efforts. After spending time watching carloads of families
drive up to the window to pick up their orders, he had an epiphany.
The cars were usually full of screaming children in the backseat and
frazzled parents in the front who just wanted to get their kids fed
and go home. It dawned on Thom that McDonald’s was not in the
fast-food business—McDonald’s was in the ‘‘parent hassle-relief busi-
ness’’—the ‘‘Happy Meal’’ business. Playground equipment at the
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Publisher Resources

ISBN: 9780814427248