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Absolute Honesty
book

Absolute Honesty

by Larry Johnson, Bob Phillips
June 2003
Beginner content levelBeginner
288 pages
8h 15m
English
AMACOM
Content preview from Absolute Honesty
213LAW #6: BUILD A PLATFORM OF INTEGRITY
Standing Up for WhatsImportant
One of Kroc’s trademark traits was his obsession with perfection. It
was reflected in everything he did. For example, one of the products
that has differentiated McDonald’s from its competitors is its french
fries. Most people who like fast food will tell you that McDonald’s
fries are the best: just crisp enough outside, just soft enough inside,
just the right amount of goldenness, and just the perfect amount of
salt. This was no accident. When Kroc partnered with the McDonald
brothers, the fries were mediocre at best. They only became perfect
after spending $3 million (not a small ...
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Publisher Resources

ISBN: 9780814427248