
213LAW #6: BUILD A PLATFORM OF INTEGRITY
Standing Up for What’sImportant
One of Kroc’s trademark traits was his obsession with perfection. It
was reflected in everything he did. For example, one of the products
that has differentiated McDonald’s from its competitors is its french
fries. Most people who like fast food will tell you that McDonald’s
fries are the best: just crisp enough outside, just soft enough inside,
just the right amount of goldenness, and just the perfect amount of
salt. This was no accident. When Kroc partnered with the McDonald
brothers, the fries were mediocre at best. They only became perfect
after spending $3 million (not a small ...