
70 THE SIX LAWS OF ABSOLUTE HONESTY
came to pass. Tudor Ice Company trudged forward, cutting ice while
competitors redefined the business by producing it mechanically.
It’s hard to imagine that the company’s managers couldn’t see
that refrigeration was the superior option, but to accept this truth
would have meant abandoning what had worked so well for decades.
Such is the strength of the blinders produced by complacency and
the fear of change. Consequently, the truth that was so vital to Tu-
dor’s survival was most likely never uttered in its board rooms or its
planning sessions. In the end, none of the companies that cut ice
were able to make the