
292 INDEX
‘‘should’’ (continued)
negative use of, 171
when to use, 172
Sieburg, Evelyn, 184
Sinegal, James, 234
Skilling, Jeffrey, 74, 75
Solomon, Robert, 235–236
Southwest Airlines
organizational values at, 39
practice of healthy competition by,
226
status quo, pain of continuing with, 44
steering committee, 246–247
Stockdale, Admiral Jim, 141–142
style flexing, 160
Sullivan, Scott, 108
TARGET-K, approach to handling com-
plaints, 199–201, 276
team/empowerment model, 4
teamwork, benefits of, 4
Tektronix, cultural differences within, 77
Thomson Multimedia, 231–233
analysis of business ethics at, 233
Ting-Toomey, Stella, on saving face, 77
Townsend, Robert, 48, 122–123 ...