
13THE NAKED TRUTH
user-friendly. To overcome this problem, the researchers developed
an operating system that mimicked a real desktop by using something
they called graphical user interface (GUI). This enabled users to
point at icons, click, and open files. BINGO! They had a user-friendly
system.
With great excitement, they presented their idea to Xerox’s top
management. The leaders of a copier company were not thrilled with
the concept of a ‘‘paperless office’’ and sent the researchers packing
back to Palo Alto.
A few years later, one of the researchers conducted a tour of the
Xerox Palo Alto facility for the CEO of a company located just down
the street. ...