
18 T H E C H A L L E N G E
tion. But we have observed that at Intel, less time and energy is spent
on these issues than at similarly sized companies, and that’s a direct
result of working in an environment that encourages brutal honesty,
straight talk, and integrity. Judging from Intel’s incredible growth
during the 1980s and 1990s and its absolute world domination of the
PC chip market, it obviously has put its energies in the right place.
It’salsointerestingtonotethatduringthe2002CrisisofEthics
in Business USA, neither Andy Grove nor Craig Barrett, Intel’s CEO
in 2002, was ever mentioned in the media for engaging in unethical
or illegal activities. ...