April 2013
Beginner
240 pages
5h 17m
English
Content preview from Conversations That Sell
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 1
The Importance of You in Selling: Being a Real Part of the Solution
“Always be a first-rate version of yourself, instead of a second-rate version of somebody else.”
—JUDY GARLAND
With today’s marketers focusing the bulk of their resources on data, hype, and having a powerful online presence, you might think that salespeople are no longer relevant. You might fall into the trap of thinking that buyers don’t need people in their buying process, taking up their time, when they can get “all the information they need” instantaneously over the Internet. Don’t believe it! In today’s world, where information is pervasive, you, the sales professional, are more important than ever.
What? The seller is more important than ever?
Yes, you heard ...
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