TAKE AIM

To clearly define your goal statement include What and When.

What is the result or outcome with measurement defined (i.e., closed sales, contracts signed, appointments set, etc). When is the Time/Date to achieve your result or outcome. If you can assign a date right now, great; if not, fill it in later.

Here are a few examples of goal statements that include What and When specifics:

• On 12/31/xx I have twelve contracts signed for $2.25 million of delivered product in January 20xx.

• By 9/1/xx, I exercise for a minimum of thirty minutes, four days a week.

• On 6/30/xx my six-month sales goal of $900,000 is reached.

• On 12/31/xx my annual income is $250,000.

Figure 13–1 Goal Planner™ 205

It is a good practice to break annual goals ...

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