ADOPT AND ADAPT BEST PRACTICES TO ESCALATE YOUR VALUE AND SALES

If it’s important that you make yourself a part of your solution, and vital that you be “real,” does that mean you should never model or borrow successful practices from top salespeople? No. This book is filled with best practices I hope you choose to adopt. The key, however, is to adopt and adapt—to make them your own.

Try them on for size, practice them, and make incremental adjustments to best fit your solution, your buyers, and the industry you work in. Make them genuinely yours by adapting them to fit your strengths, personality, skills, and expertise.

When you are “real” and a vital part of your solution, you give your buyers confidence, and you both experience new levels of ...

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