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Conversations That Sell
book

Conversations That Sell

by Nancy Bleeke, Jill Konrath
April 2013
Beginner
240 pages
5h 17m
English
AMACOM
Content preview from Conversations That Sell

ACTION 2: LISTEN ACTIVELY

Active listening is an action. It’s something you do; it is not a passive endeavor. Active listening means you are involved, engaged, and present during the conversation. It confirms that they are the focus of the conversation.

Your ability and willingness to listen demonstrates that you are engaged with them and care about the information the buyer is sharing. To listen actively:

Pay attention. Use eye contact, eliminate distractions, and avoid multitasking.

Respond to what is being said with sounds and movement. Verbal responses are especially necessary in telephone conversations.

Focus on the person and watch for signals that show you their intent and emotion. These signals may include body language, tone, and ...

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Publisher Resources

ISBN: 9780814431801