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Conversations That Sell
book

Conversations That Sell

by Nancy Bleeke, Jill Konrath
April 2013
Beginner
240 pages
5h 17m
English
AMACOM
Content preview from Conversations That Sell

CHAPTER 8

Facilitate, Part I: Create Collaborative Solution Presentations Focused on the Buyer

“Everything should be made as simple as possible, but not simpler.”

—ALBERT EINSTEIN, physicist

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To facilitate means to make it easier, or less difficult, for something to be accomplished—which is exactly what we need to do for our buyers; make it easy for them to see how our solution matters to Them. You help Them easily see how your solution connects to their specific POWNs with the Facilitate step. Facilitating is not as much show and tell as it is collaborate and sell. It’s your opportunity to demonstrate your solution and expertise.

Buyers need ...

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Publisher Resources

ISBN: 9780814431801