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Conversations That Sell
book

Conversations That Sell

by Nancy Bleeke, Jill Konrath
April 2013
Beginner
240 pages
5h 17m
English
AMACOM
Content preview from Conversations That Sell

ACTION 2: FOCUS ON WHAT’S IN IT FOR THEM IN THIS CONVERSATION

To earn the time and attention of busy buyers, turn your focus to Them and their POWNs before your conversation begins. Ensure your conversation—from open to close—is value-filled with preparation that clarifies and defines What’s in it for Them.

Putting pen to paper or fingers to a keyboard allows you to map out the objectives, actions, and outcome for your conversation. As televangelist, speaker, motivator, and author Robert H. Schuller said, “Spectacular achievement is always preceded by unspectacular preparation.”

To aid you in efficient and productive preparation, use the Quick Prep Tool™. The benefits of using the Quick Prep Tool are best articulated by its users over the past ...

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Publisher Resources

ISBN: 9780814431801