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Conversations That Sell
book

Conversations That Sell

by Nancy Bleeke, Jill Konrath
April 2013
Beginner
240 pages
5h 17m
English
AMACOM
Content preview from Conversations That Sell

IS COLLABORATIVE SELLING WORTH THE EFFORT?

There are potential challenges with any approach to selling, and collaborative selling is no different. My belief is that as you read through the tips and strategies outlined in the remaining chapters, you’ll decide that it’s in your best interest to adopt and adapt these collaborative and WiifT-focused strategies. And, as a client recently reminded me, they are also in the best interest of the buyer.

These strategies may seem like extra work at first, and I won’t say that collaborative selling is easier. What I have found, though, is that it’s a matter of transferring energies and actions, rather than adding more; it’s a matter of getting comfortable with the new techniques—and adapting them to make ...

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Publisher Resources

ISBN: 9780814431801