April 2013
Beginner
240 pages
5h 17m
English
What if you’ve been taught, or prefer, to focus your buyer solely on your product or service (solution)? What if you’re not comfortable being a part of the solution—for whatever reason? Maybe you don’t want to be seen as assertive or pushy, or you’re feeling the pressure of not meeting quota; maybe you want to sell more and don’t know how, or you’ve been “beaten up” by your buyers, by the market, by your manager, or by your competition. Maybe you are new to sales or in a new role, or have a new territory with different buyers, or have new solutions to sell. The reason doesn’t matter much. The question is, can you “fake it ‘til you make it” when it comes to confidence and competence, as many well-meaning ...
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