Conversations That Sell

FACILITATING A GROUP SALES CONVERSATION

Facilitating a collaborative and inclusive solution discussion is more complex in group situations. Involving everyone in a group takes preparation and flexibility in the moment. To involve the group, vary the way you Facilitate this part of the sales conversation:

• Ask different types of feedback questions. Allow the individuals to provide the feedback in writing either before or after your meeting.

• Involve everyone physically and mentally with stories, visual aids, and sharing samples and documents with each person.

• Facilitate group discovery and clarity. Ask different people for feedback, to contribute an idea, to use markers or the keyboard, or to take notes on a handout.

• Provide different types ...