April 2013
Beginner
240 pages
5h 17m
English
“Decisions determine destiny.”
—FREDERICK SPEAKMAN, author

After all the hard work in collaborating with your buyer through the WIIFT steps, it would be a shame to not wrap up the conversation as purposefully as you began it. Your last step in WIIFT, Then Consolidate, guides you to a productive conversation closure—and a sale.
Your conversations count more to buyers when you use their time productively. A productive conversation ends with Them making a decision or commitment to do something. Talking about their POWNs only helps them if they make a decision—the buying decision ...
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