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Conversations That Sell
book

Conversations That Sell

by Nancy Bleeke, Jill Konrath
April 2013
Beginner
240 pages
5h 17m
English
AMACOM
Content preview from Conversations That Sell

CHAPTER 10

Then Consolidate: Close Every Conversation with Purpose

“Decisions determine destiny.”

—FREDERICK SPEAKMAN, author

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After all the hard work in collaborating with your buyer through the WIIFT steps, it would be a shame to not wrap up the conversation as purposefully as you began it. Your last step in WIIFT, Then Consolidate, guides you to a productive conversation closure—and a sale.

Your conversations count more to buyers when you use their time productively. A productive conversation ends with Them making a decision or commitment to do something. Talking about their POWNs only helps them if they make a decision—the buying decision ...

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Publisher Resources

ISBN: 9780814431801