ACTION 4: CHECK YOUR MIRROR AND MATERIALS

What message about your credibility, professionalism, and your level of interest do you want your buyers to take away when they look at you and the materials you provide? Remember, your appearance, body language, voice, and handouts convey a message. Whether you are face-to-face or on the telephone, it’s important to check your mirror and materials before you engage.

Present Yourself Professionally and Credibly

The first indication that you believe your buyers matter to you is made with your personal presentation. For face-to-face meetings, they often see you before you ever speak a word, so take time to ensure you give off the physical impression that you are credible and a professional. Send the message ...

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