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Conversations That Sell
book

Conversations That Sell

by Nancy Bleeke, Jill Konrath
April 2013
Beginner
240 pages
5h 17m
English
AMACOM
Content preview from Conversations That Sell

QUICK TIPS FOR USING THE WIIFT SYSTEM

Follow the WIIFT five-step sales system—Wait, Initiate, Investigate, Facilitate, and Then Consolidate—to make each of your conversations the most productive.

Focus on WiifT (What’s in it for Them?) through each step to move you forward to the next step of your conversation predictably and logically.

Prepare for conversation success. Make the time to identify the objective of your conversation and how you will make the conversation about Them, not you or your solution. Proper preparation for the conversation ensures it is value-filled for you and Them. Your gains are efficiency, consistency, and closed sales.

Prove yourself and your solution. Provide relevant, substantive documentation throughout ...

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Publisher Resources

ISBN: 9780814431801