April 2013
Beginner
240 pages
5h 17m
English
“Paraphrasing is powerful,” I explain to my course participants. Knowing that you will paraphrase—words and intent—keeps you focused, shows buyers you have heard them, and allows them to hear back a summary of their own messages. After they hear your paraphrase, it’s not uncommon for the buyer to clarify or explain certain points, which is helpful for both of you.
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TIMELY TIP
Paraphrasing is not word-for-word repeating of what the buyer shared with you; that is parroting. Instead, summarize the intent and “story” that you heard in your own words.
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