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Conversations That Sell
book

Conversations That Sell

by Nancy Bleeke, Jill Konrath
April 2013
Beginner
240 pages
5h 17m
English
AMACOM
Content preview from Conversations That Sell

QUICK TIPS TO INVESTIGATE POWNS™

• Ask relevant, open-ended questions. Identify the buyer’s POWNs and ensure your questions are intentional, intelligent, interesting, and indirect.

• Use the Four-Point Investigation framework to ensure you are asking for the information that opens sales opportunities. Ask for information about Today and Tomorrow, about Risk and Reward.

• Use the thought-starter questions throughout this chapter to create a list of between ten and fifteen questions that you want to incorporate into your investigations.

• Adjust your questions for the Tribal Type. Use “thinking” words in the questions for Commanders and Achievers and “feeling” words for Expressers and Reflectors.

• Listen actively. Nod your head, verbalize that ...

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Publisher Resources

ISBN: 9780814431801