April 2013
Beginner
240 pages
5h 17m
English
To quickly address the buyer’s unstated questions, “What’s this about?” and “Is this worth my time?”, briefly explain the reason for the call or meeting. This is the time to share the agenda or to confirm the agenda if it was set beforehand.
For existing relationships, tell Them why you are connecting and What’s in it for Them (the WiifT): “I’m calling to find out if you were able to review the information I shared regarding how you can decrease the number of dropped calls you were experiencing.”
This opener is different than a valueless starter such as, “I’m just checking in to see if you have read what I sent you about the new cell phone.” Including the WiifT focuses the buyer on why they should make ...
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