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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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Why YouTube Marketing?

Because YouTube is all about video broadcasting. And videos are perfect for showing technical equipment, demonstrating a procedure, or giving parents of prospective students a virtual tour of the campus.

Videos can even show a “talking head” touting the benefits of any product or service. Just like a TV commercial. But you have up to 10 minutes to make your case, not 30 seconds. And it won't cost you hundreds of thousands of dollars.

This is not your father's TV. It's not 97 million Americans watching the Super Bowl on one channel on one day and seeing whatever ads the station selects, whether they want to see them or not.

This is 400 million people worldwide actively seeking information on an estimated 6 million to 9 million YouTube channels every month. Yes, I said millions of channels. And watching what they want to see.

As of 2009, approximately 100 million Americans watched about 6 billion videos on YouTube each month. Americans performed more than 2.9 billion searches on YouTube every month.

In fact, YouTube accounted for 79 percent of all U.S. visits to 60 online video sites in 2009. Google Video was number 2, with a 4.6 percent market share.

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