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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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Marketing Will Never Be the Same

Jarboe's book could be used as the textbook for a college-level course in YouTube marketing. He says it will take you eight months to get through it, but don't panic!

The first month will go very quickly because only weeks one and two have any “homework.” Basically, just get on YouTube and look around.

Weeks three and four are essentially an outline of the rest of the book. You can probably finish the entire first month in a few hours.

Likewise for week four in the second month. There is no homework; you just have to read one or two pages each day. Piece of cake!

But then it starts getting technical:

  • Month three: You watch top-rated videos so you can learn how to create a “viral” video.
  • Month four: You learn the basics of creating and customizing a YouTube channel.
  • Month five: You learn about engaging with and contributing to the YouTube community.
  • Month six: You learn the principles of digital video production.
  • Month seven: You learn about becoming a YouTube partner and advertiser.
  • Month eight: Covers YouTube Insight, TubeMogul, and other metrics.

A YouTube channel is the equivalent of a Facebook profile. You create the page and put whatever you want on it. But instead of lots of text, you put lots of videos—videos of all those things that businesses can do on YouTube.

And YouTube allows viewers to rate your videos, favorite them, and share them with friends. They can also upload a video response to your videos, add comments, and subscribe to ...

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