I could have just as easily titled this section, “What's New.” If your industry is in constant flux or experiencing growth, you should consider covering news. News stories are the latest industry developments that would interest your readers.
Think about the types of stories you read on large online news sites. For example, when I was writing this book, Facebook was a major source of news in the social media world. Each time the company announced a new capability or feature, my audience wanted to know the details.
Before going any further here, I should warn you that covering news could be a difficult proposition.
If you break news stories, your site could receive a massive influx of traffic. However, there are numerous downsides to making news stories one of your main sources of content.