Launch: How to Quickly Propel Your Business Beyond the Competition

Chapter 5

Actively Engaging Other People

You get the best out of others when you give the best of yourself.

—Harvey S. Firestone

When you think of the word “engage,” what metaphors come to mind? Perhaps a spark plug igniting the fuel that starts an engine? The intense focus of two people in deep discussion? Or the excitement a couple feels as they move one step closer to marriage?

People don't engage as often as they'd like to. But when they do, they experience a deep sense of connection and satisfaction. For your business, engaging your reader base (and other experts) will be what sets it apart. When engaged, people transform from passive observers to active participants—and they'll be happy to help take your rocket ship to new heights.

In the prior chapter I explained the power of other people, and how to find them. Embracing the strength of others is an important component of the elevation principle. But how do you go from identifying others to actively engaging them? What can you do to increase your chances of success with other people?

When people are engaged, they rapidly consume your content, burning your fuel. This quickly propels your rocket ship forward. If they're not engaged, your ship will never leave the ground.

This chapter will reveal ways you can enhance your connections with your base and experts. It will explore human behavior and psychology, as well as debunk a common marketing misconception that can prevent your business from achieving success.