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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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What Makes for Great Content?

Great content is the first component of the elevation principle for a reason. Without it, all the experts and marketing in the world won't get your rocket ship very far. If you want to achieve significant growth, you must have content to fuel your marketing. And not just any content; you'll need outstanding content.

You know great content when you see it. But breaking down what goes into making great content is bit more complicated. To help get to the core of this question, I tapped SocialMediaExaminer.com's active Facebook community, asking: “What makes content great? What separates great content from everything else?”

Here are some of the core elements of great content, direct from an active community of marketers:

Highly relevant: “For me, good content is relevant and targeted to its audience,” said Carmen Portela. If your goal is to target dads, as Man of the House does, then creating content that is of great interest to many dads is essential.

To get to the core of what's relevant to people, you need to know them well. The more frequently you can deliver content that meets the needs and desires of a specific people group, the more relevant you will become to them. Always ask yourself, “Is this content relevant to my readers?”

Educational: If your Web site is dedicated to helping marketers learn how to employ social media tactics (like SocialMediaExaminer.com's mission), then your content should continue to deliver new ideas. Helping people discover ...

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