June 2011
Beginner
272 pages
6h 8m
English
Content preview from Launch: How to Quickly Propel Your Business Beyond the CompetitionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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What Businesses Can Do on YouTube
Remember, social media is about monitoring and participating in the conversations about companies, products, and services. And finding evangelists and influencers who can help you build your business.
Your customers are already having these conversations on Facebook, Twitter, and YouTube; wouldn't you like to know what they're saying? Wouldn't you like to find those evangelists?
Here are some things businesses can do in a YouTube video, according to the book YouTube and Video Marketing an Hour a Day, by Greg Jarboe:
- Publicize a news event about your company.
- Introduce a new product or service.
- Demonstrate a new product or service.
- Distribute a speech given by the company president, CEO, or VP.
- Record celebrity endorsements of your product or service.
- Show conference presentations, exhibits, and speeches.
You can even advertise on YouTube. You can place your own ads on videos that match your criteria. It can be a traditional Google text ad or a video ad to the right of the video player. Or you can place the ad in the lower part of the video itself, as a semitransparent overlay while the video plays.
You can also create a Brand Channel, complete with your logo that gives you many more options than a regular channel. It's expensive, but “YouTube gets a Super Bowl–sized audience month in and month out,” according to Jarboe.
Yes, more than 147 million U.S. Internet users watched an average of 100 videos per viewer in January 2009. That's a bigger ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.