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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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How to Identify the Problems and Desires of Your Reader Base

Once you have a general understanding of the who, what, and where of your ideal reader base, it's important to focus on their challenges, attitudes, knowledge, and desires.

Going further than a general profile will help you craft content that deeply resonates with people. Developing a more intimate knowledge of your base will separate you from your competitors.

If you can connect with people at an emotional level, they'll feel more closely connected to your rocket ship. The result? They'll gladly help your business grow.

The following sections contain questions you'll want to answer.

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