June 2011
Beginner
272 pages
6h 8m
English
Content preview from Launch: How to Quickly Propel Your Business Beyond the CompetitionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
The Last Word: The Elevation Principle Revisited
I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen.
—Frank Lloyd Wright
If you want to set your business apart from your industry peers, shift the center of your marketing efforts.
At the core of the elevation principle is great content. It all starts with regularly creating primary fuel to keep your rocket ship moving. This includes how-to articles, expert interviews, and case studies. It's what continues to draw people to your business.
Nuclear fuel gives you the boost you need to quickly attract many people. While harder to produce, the rewards of doing so are massive exposure for your business. Nuclear fuel includes reports based on research, white papers, micro events, and top 10 contests.
Turning to other people is the second part of the elevation principle. This involves finding experts who have access to the types of reader base you want to reach.
You lure experts to you by giving them what they want without expecting anything in return. This often involves helping them promote their books, products, and services. Some experts will turn into fire starters, who can take your business through wormholes to new galaxies.
The final component of the elevation principle calls for restraining your marketing messages. This means only rarely lacing your great content with promotional messages. When content is commercial-free, you'll quickly grow a loyal following that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.