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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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Top 10 Contests

And now for something completely different.

Contests are a unique form of nuclear fuel because they're interactive and thus engage your reader base in a way more passive forms of fuel cannot.

Top 10 contests invite your readers to nominate their favorite people, products, blogs, or businesses. Typically, a panel of experts determines the ultimate winners. Think one part People's Choice Awards and one part Oscars.

Winners of top 10 contests are not gaining anything they can wrap their hands around. Instead, they're gaining something that's intangible but often more important: their names in lights, so to speak. They receive a badge of honor they can display on their Web site, announcing they've won something prestigious, hence of great value. Nearly everyone loves to see their names in lights.

You might be wondering why in the world you should consider a contest as part of your content strategy. Here are the benefits of contests:

  • Excites your readers. Contests allow your readers to get involved and become engaged. Often, a good contest can generate a high level of excitement.
  • Drives traffic. Contests are also an effective way to increase the traffic to your Web site. People will naturally drive others to your site during the promotional and announcement phases of a contest.
  • Attracts experts. You can bring experts to the table as judges, giving them amazing exposure. Often, the winners of top 10 contests are the types of people you'd want to develop relationships ...

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