Top 10 Contests
And now for something completely different.
Contests are a unique form of nuclear fuel because they're interactive and thus engage your reader base in a way more passive forms of fuel cannot.
Top 10 contests invite your readers to nominate their favorite people, products, blogs, or businesses. Typically, a panel of experts determines the ultimate winners. Think one part People's Choice Awards and one part Oscars.
Winners of top 10 contests are not gaining anything they can wrap their hands around. Instead, they're gaining something that's intangible but often more important: their names in lights, so to speak. They receive a badge of honor they can display on their Web site, announcing they've won something prestigious, hence of great value. Nearly everyone loves to see their names in lights.
You might be wondering why in the world you should consider a contest as part of your content strategy. Here are the benefits of contests: