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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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Leveraging Inspirational Content

Have you ever been wowed by something you've seen from another business? Maybe it was a brilliantly crafted article or a well-produced video.

These types of content are inspiration pieces. Unique from role models, content of this sort can be produced by anyone. Thus, you might find inspirational pieces during random Internet surfs.

Inspirational content is a rare find. It serves as an example to strive toward with your own creations.

You can gain amazing creative insight from great works of written content, well-produced videos, and audio broadcasts. These categories of content can also help stir your creative juices when you're feeling stale.

Why Inspirational Content?

Remember, the first element of the elevation principle is great content. It's what will fuel your business. You'll need to create it to achieve business growth. Although in later chapters I will show you how to create content, you'll need ongoing inspiration to keep producing great content.

When you find inspirational content, you'll know it. It will connect with you on multiple levels. It will engage you.

Inspirational content helps you by providing a model you can strive to emulate. That model might include a unique writing style, creative layout, an innovative use of story, or stunning imagery.

Here's an example:

In 2006 I happened across a terrific ebook by Brian Clark called Viral Copy.3 It was a brilliant piece about the type of content that resonates with and is shared by ...

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