Praise for Launch
“Launch is your road map to success in an ever-changing world. Stelzner shows you how to enchant your customers so that they'll want to help you change the world.”
—Guy Kawasaki, author of Enchantment
“Hands on and generous, Michael shows you precisely how he does it, step by step.”
—Seth Godin, author of Linchpin
“If your business is flying high by making cold calls to sales prospects and by spending boatloads of money on ads, then you don't need the rocket fuel contained in this book. But if you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch. Stelzner is a rocket scientist.”
—David Meerman Scott, author of Real-Time Marketing & PR
“What Stelzner shares here is proven! He's already built a community that propelled his brand not only beyond the competition but ahead of an entire industry. The stories he shares will help us do one of two things: excel or succeed.”
—Brian Solis, author of Engage!
“This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success. Each chapter has a solid set of strategic and tactical recommendations for anyone in marketing. And the common theme throughout: people.”
—Scott Monty, head of social media at Ford Motor Company
“I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works.”
—Chris Brogan, president, HumanBusinessWorks.com and co-author of Trust Agents
“Mike lays out–in ...