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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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Why Focus on Other People?

When you serve others, you'll grow. It really is that simple.

People want meaningful insight, access to great people, and recognition.

Your reader base wants to learn how to solve their problems. They love hearing from other people who can help them. Often, those other people are outside experts.

Experts have problems they want solved, as well. And they love recognition.

You need to know precisely what your reader base wants. You also must know the needs of experts.

When you shift your mind-set and your marketing strategy toward meeting the needs of others, you'll quickly grow a following that will evangelize your business.

Your base has an unprecedented ability to quickly share your outstanding content with their friends and fans. What ensues is a ripple effect that can take your rocket ship higher and higher.

Some experts will become fire starters. When that happens, your reader base will grow even more quickly.

I encourage you to embrace the principle of focusing your content on other people. In future chapters I'll provide plenty of details to help you create this type of content.

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This chapter examined the power of other people—a key component of the elevation principle. It revealed how to identify your ideal reader base, made the case for using outside experts, and showed you the power of fire starters. The chapter also took a close look at how to ...

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