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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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Why the Outward Focus?

This chapter focused on role models, inspirational content, idea vaults, and discovery systems. At their core, all of these concepts involve looking outside the walls of your typical thinking.

I could have easily not included this chapter and simply remained focused on vision, goals, and trajectory. However, I believe, from firsthand experience, that it's too easy to become myopic and self-focused. This shortsightedness is precisely why so many businesses experience gravity drag.

Like space, your industry is in constant motion. To stay on course, you need to look outside your rocket ship window—always watching for inspiration.

By finding role models—whether people or businesses—you'll be inspired to reach further and try new ideas. You'll also discover people who could become important future strategic partners for your business.

Remember, it's other people who move your ship to new places. Identifying great people who can serve as role models and possible future fire starters can encourage you to think bigger.

Content is what fuels your rocket. A key part of your mission will involve discovering great new content during your journey. With your discoveries, you'll be motivated to improve your own content and try new ideas. You'll also need ample cargo holds for your discoveries—and that's where your idea vault comes in.

Commit to looking outside. Take a cue from the U.S. space program. Don't let the Sputniks of your industry stop you from creating amazing ...

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